After purchasing the family auto service business from his father, Carl Thomas wanted to rebrand Lancer to reflect both his personality and the revitalization that was happening in the Lowertown, Saint Paul area.
Lancers customers are mostly urban professionals that either live or work near the shop. A lot has changed since the last rebrand in 2005 and Carl really wanted to capture the urban style of the neighborhood surroundings, while still giving his customers the look and feel that they have come to know and trust.
“Not only were they a delight to work with, Heather and Pam truly took the time needed to fully understand our wants/needs, while also developing a deep knowledge of our industry. Their combined experience, skill and creativity helped to bring our brand to the next level, shaping our image for many years to come. We couldn’t be happier with the final result, and are looking forward to working with Hoots & Clicks for all our creative needs.” —Carl Thomas & Angela Wishard
We created a marketing brief and multiple mood boards as a starting point for discussions with Carl. This allowed us to immediately deliver concepts that met his vision for the future.
The team came away with a clean and simple brand message that speaks to both Lancer and Lowertown. Variable lockups allow
for flexibility across signage, stationery, uniforms, marketing collateral and promotional materials.