The Jostens brand is synonymous with the educational experience of middle school and high school yearbook students. This four book set helps advisers and students navigate planning, marketing, photography and design.
Our objective was to provide a new logo and updated look to their Grow Your Know yearbook curriculum while keeping true to the Jostens brand. Color palettes
and iconography change for each book while keeping a consistent style throughout the series.
all images © Jostens, inc. All rights reserved
“I cannot say enough about Pam and Heather. From concept to
design to production, there is no one I trust more. I truly feel
that our projects shine a little brighter because Hoots & Clicks
touched them.” —Sara Sausker
The curriculum includes a photography book, marketing binder, middle school adviser guidebook and step-by-step lessons for Jostens' customized InDesign/yearbook software. These individual four page lessons are easily updated and replaced when changes are needed.
Tip cards complement the photography curriculum. It is a great reference for the yearbook staff photographers when they are on the go at various school events.
An accordion fold brochure outlining the benefits of Jostens curriculum support was created to get the word out to potential advisers for pre-order.