blue line apparel company
Charlie Poey came to us with a concept for a new hockey apparel company focused on helping Minnesota communities receive funding to make the required environmental updates to their refrigeration units in their ice arenas.
The project was unique because Charlie needed both an identity and apparel design in order to get started. His background in digital production gave him a clear vision of the modern, contemporary look that he felt would separate him from his competition. He was also able
to take the brand guide we developed and build that into his online presence himself.